Let's say you've found the good message and you want to get this marketing message across to your potential customers. There are tons of way to waste all the effort and money.
You should be effective. The secret is saying the right things in right way.
• Use simple words.
• Be honest.
• Make your message clear.
• Less tells more.
You also need to be aware of all the different channels by which you contact your market.
TV commercials:
• Turn the voice off and watch your commercial. If it still tells you what you intended to say, you've done a great job.
• Don't let your message and brand fall behind the content.
Magazine and newspaper ads:
• Be aware that your ad has LESS THAN A SECOND to grab the reader's attention.
• Be also aware that your ad competes with other ads and the content of the media.
Billboard:
• Two words. Something like this:"Got Milk?"
• Supporting image.
Online ads:
• Respect the audience. Your banner don't have to jump all around or flash into the eyes.
• Unify the banner and the page (not all website) that you linked the banner to.
Website:
• Prefer light websites.
• Don't make the visitors get lost in your navigation. Have you ever lost on this website? This web site is a great example of what we all talk about.
There are many more channels and there's a lot more to say for sure. As you read these short articles on this website, you'll know where I stand and what you may expect from me.
Sincerely,
Umit Demir
On this web site you will be hearing the words of Marketing, Marketing Communication, Graphic Design, Web Design a lot. It's not because I like these words, it's because I'm an expert on these majors and they are very important in Business. Can you imagine a business without those expertise?
When we talk about Marketing Communication we actually talk about some Marketing Messages. So we have to have a GOOD message so that we can
work on it.
How can you decide that your message is good? Let me advice you something.
Don't decide. Let your market decide what message they want to hear from you.