Investing in a website for a restaurant without investing in Internet marketing for the site is as useful as opening a restaurant that lacks tables, chairs and a door to let customers come in. Simply put restaurant owners over invested in flashy websites and under-invested in Internet marketing.

Even website searches for the restaurant’s specific name rarely come up with the actual restaurant’s website on the first page of results meaning people looking for your restaurant may find a review website, probably 10 of them, before getting YOUR marketing about your restaurant.

Potential diners are being bombarded with review websites rather than restaurants by actual restaurateurs.  No restaurant has all good reviews so potential diners will be reading negative things about your restaurant prior to finding your actual website.

Successful restaurants that leverage their marketing budget to maximize their return on investment (ROI) are using search engine optimization (SEO) for terms that include their restaurant’s name (and derivations of it) as well as terms like “good”, “best”, “recommended” plus the type of cuisine they serve and the city or town they are located in.

In addition to SEO for the above, which have a very high ROI, these restaurants are using PPC campaigns that include their restaurant names, and more pinpointed terms for their PPC campaign to further maximize their ROI.

To further maximize their marketing efforts, restaurants, especially in large cities, are using optimized press releases to announce a new chef, or new signature dishes or other interesting news about the restaurant. Blogs are being used that include honest customer reviews.  Believe it or not, the occasional negative review HELPS you website, as potential diners see that you are an honest restaurant owner.

Responding to negative reviews is also important, but needs to be done properly.
The key to success for a restaurant is to maximize their marketing ROI through using the right SEO and PPC campaigns as well as a strong content campaign that includes an optimized blog with a marketing focus and optimized press releases and special announcements where appropriate (fixed price menus for the holiday season are highly searched for terms that can get your reservation book filled).

The Internet marketing world is a feast, with most poor restaurants starving.

Invest in the right online marketing and while it is famine for others, it will be time for you to feast.

www.UmitDemir.net
Detroit, Southeast Michigan Internet Marketing and Marketing Communication Services.


•Internet Marketing, Custom Web Design Services in Detroit, Southeast Michigan •

“Where should we go tonight?” a question echoed around the globe as people decide where to eat dinner that night.

In past years, diners went to their trusted printed guides, magazines and newspapers to find out where to eat, now they turn on their computers and consult Google and Yahoo search pages.

The adult population is online in astonishing numbers across the globe and especially in the United States. With over 90% of adults having Internet access, the world wide web has help them satiate their appetites for good restaurants.

As the Internet exploded in popularity, many restaurant owners rushed to get websites online, opting for fun and flashy (every pun intended) flash websites.

Though flash websites look great, they are hard to optimize (search engine optimization) which means unless the restaurant is engaging in a PPC (pay-per-click) campaign, their wonderful website is not being visited.