• With a brochure you have to pay the same cost over and over. But once you build the right website, you won't have to deal with huge costs. It's 24/7 live and everywhere in the world with almost no cost!.
• With the website you can get feedback from your market. People can contact with you with a click. Can a brochure do that?
• You can show a video of your factory or anything you want. With a brochure you won't have this change.
• You can receive orders through your website with a click.
• With your website you will know which pages and products attract your potential customers most. How long they stay on the pages, which geographic areas they are from and many other information you will get about your market and your business performance.
• With e-newletters you will be able to give your Marketing Messages to millions with a little cost. Are you rich enough to print millions of brochures every month?
• You can put limitless information on your website.

These are some of the benefits of having a website.

To take advantage from this technology you have to pay attention to these as well:

1- Your website has to be eye-catching and it has to provide with enough information. Good Design + Good Content.
2- Your website has to be easy to navigate.
3- Don't go with a non-designer but inexpensive non-professional web designer. It's only waste of time and money. You won't get any of the benefits described above. Trust me.
4- If your goal is to extend your market, make sure that your web designer also knows about marketing. I would suggest you to find someone who is a good graphic designer+web designer and also an expert on marketing communications. I'm one of them and I'm sure there are many others around. You'll get more than you expected.
5- Stick to your goal. Design + content and the purpose have to match each other. I've seen many websites that have great products but the design doesn't fit the content. These are terrible mistakes.
6- Promoting your website is the next big step. Make sure that your freelance graphic designer-web designer can help you with it.
Hopefully you'll find this information useful.


Umit Demir

Your web site is your identity, make sure you have one! Nowadays, we can't imagine a business without a website. Let's look at the benefits of having the RIGHT website for a business:
• Website is your shop that is open 24/7. It can reach the whole world not only your neighborhood!
• Internet is everywhere and most of the household in the USA has one and some even more than one Internet access! Think about that!
• 10.000, 4 color brochure will cost you around at least $2.000 if you work with a professional graphic designer. And you can't change the brochure once you printed. And don't forget you're limited to 10.000. Plus, how would you make sure that 10.000 brochure will be delivered to your target audience?
But with a website you're not limited to the numbers. You can change your website anytime you want. Do you have a new model of a product? It's not a problem. Put the the picture and product onto your website. That's it/ Can you do it with a brochure?