Direct marketing can be timed to reach prospects at the right moment, and direct marketing material receives higher readership because it is sent to more interested prospects. Direct marketing permits the testing of alternative media and messages in search of the most cost-effective approach. Direct marketing also makes the direct marketer's offer and strategy less visible to competition. Finally, direct marketers can measure responses to their campaign to decide which have been the most profitable.

Please note that as well as good product, database, marketing strategy, well thought offer, and right timing, Graphic Design of your direct marketing material is one of the most important elements. You've made everything right but you've missed to pass well designed material to your potential customers and you guaranteed to ruin your effort. Take your time and find yourself a Creative Graphic Designer who also has enough knowledge in Marketing and Marketing Communications!

Umit Demir
One of the most talented Graphic Designers and Web Designers in Detroit Area

Direct Marketing benefits customer in many ways. Home shopping is fun, convenient, and hassle free. It saves time and introduces consumers to a larger selection of merchandise. They can do comparative shopping by browsing through mail catalogs and on-line shopping services. They can order goods, themselves or others. Business customers also benefit by learning available products and services without tying up time in meeting salespeople.

Sellers also benefit. Direct marketers can buy a mailing list containing the names almost any group; left-handed people, overweight people, millionaires. They can personalize and customize their messages. According to Pierre Passavant: "We will store hundreds...of messages in memory. We will select ten thousands families with twelve or twenty or fifty specific characteristics and send them very individualized flyers or brochures designed by a creative graphic designer." Direct marketers can build a continuous relationship with each customer. The parents of the newborn baby will receive periodic mailing describing new cloths, toys, and other goods as the child grows. Nestle's baby food division continuously builds database of new mothers and mails six personalized packages of gifts and advice at key stages in the baby's life.