The best way to work with a graphic designer is that to create the right environment. A good businessman does what it's necessary. Here's a "how to do" list for the business owners and the marketing leaders to work with a graphic designer more effectively.

• If you don't have one, make a Marketing Plan immediately. To learn more about marketing plan go to How To Write A Marketing Plan and Marketing Plan Sample For Small Business.
• Three words that will bring you the success. Research, research, research.
• Define your target audience.
• Define your goal. Be realistic.
• If you don't have one, prepare a Brief before you meet your graphic designer.
• Make a budget for all the graphic design work.
• Find a graphic designer who is skillful on Graphic Design, who is Creative and who has enough knowledge on Marketing and Marketing Communication. If you'd like to be informed about marketing, marketing communication, online marketing and related subjects, go to My Reference page and make it your home page. You'll find useful links and articles on your home page and it will be updated every month.
• Don't change your graphic designer at every graphic design work. Find the right one and stick with him/her for a while.
• Good designer will be more expensive but you'll get more benefit. What would you charge if you were a creative and skillful graphic designer, and also knowledgeable on marketing?
• As a businessman, you gotta make sure that your graphic designer is doing his/her best for your business. If you feel that your graphic designer is more into money than doing his/her best, it's your mistake picking the wrong one.

Umit Demir
Metro Detroit Area, Michigan Web Site Designer, Graphic Designer

In most cases, clients expects too much from a graphic designer. If this is the cases, the information below maybe helpful to you and graphic designers.

• Do you expect your graphic designer to change your image and corporate identity with an advertisement and a brochure work? Ask yourself if it's that easy to create an identity. And ask yourself why all the international corporate pay millions of dollars to create their corporate identity. Changing the identity is even harder than to create a new one!

• Do you expect your graphic designer to boost your sales? Ask yourself why you don't hire graphic designers in your marketing department instead of marketers and sale representatives?

• Do you expect your graphic designer to create "award winning" ads, brochures, logos all the time? Ask yourself why you expect this.